Affected by international trade frictions and economic structural transformation, the downward pressure on China's economy has increased in 2019, and the annual GDP has increased by 6.1% year-on-year, which is a 0.5 percentage point decline from the growth rate in 2018. Domestic consumer demand is also declining, with its contribution to GDP growth falling from 79% at the beginning of 2018 to 58% at the end of 2019. Changes in the macro environment have been transmitted to the China display market, which has affected the demand of the commercial market. However, under the empowerment of structural opportunities such as e-sports, curved surfaces, and widescreen, the demand for China's display consumer market has increased, driving the overall market size to grow against the trend. According to Sigmaintell data, the total shipments of China's display market in 2019 reached 33.7 million units, a year-on-year increase of 2%.
fected by the decline in market demand and the impact of international trade frictions, global display panel shipments in 2019 have experienced a significant decline. According to Sigmaintell data, display panel shipments in 2019 were 140 million units, a decrease of 5.2% year-on-year, and the area of shipments was basically flat. In terms of shipments, BOE ranked first; LGD ranked first in terms of shipment area.
Global smartphone panel shipments in 2019 were approximately 1.78 billion, a decrease of approximately 4.9% year-on-year.
The automotive display market has a trend of large size and size diversification, and the existing mainstream size market has gradually turned into a stock market. The mainstream size of the instrument display market is still concentrated below 5 inches, that is, 3.5 inches and 4.2 inches. After 2019, it is already a stock market with few new entrants. According to data from Sigmaintell, the mainstream price of 3.5-inch instrument display modules in 2020 will show a slight annual downward trend, staying at about 12.2 US dollars, and a YoY decrease of about 3.2%.
With the burgeoning development of rear-mounted multi-camera in 2019, demand for smartphone cameras continues to rise. According to data from Sigmaintell, shipments of rear-mounted multi-cameras after 2019 will increase by 23% YoY.
According to Sigmaintell's supply-demand model, the global LCD TV panel supply-demand ratio fell to 4.6% in the first quarter of 2020. The overall supply-demand balance was restored, and supply and demand in some dimensions were tight. It is expected that the mainstream LCD TV panel prices will rise in January in general, and maintain the upward trend in February. The performance of each size is as follows:
The LCD panel makers and the Mini LED chip manufacturer strategy jointly, the AM Mini LED BLU solution will be mass-produced in 2020, and it is expected to be widely used in high-end models of 65“ and above large-sized TV products. It is expected that AM Mini LED BLU in 2022 TV shipments will reach 500,000 units, with a penetration rate of 0.2% in the global flat-panel TV market, and it will show multiple growth in the next two years.
32”; The price remains stable during December and expects to rise by USD 1.0 in January since second-tier manufacturers’ active panel preparing
According to Sigmaintell’s survey data, for the first three quarters, the total shipment in China market was 34.60 million over a 2.8% YoY decline. In Q3, especially, the shipment was 12.20 million, which indicated a sharper YoY reduction of 7.4% than Q1 and Q2.
1. The global value of sales of smartphone camera sensors in 2019 is around USD 11.6 billion, up a 42% YoY growth.
2. The smartphone camera sensor shipment in Q3 2019 is about 1.3 billion, up a 14% YoY growth. 。
3. The market share of multi-camera sets increases rapidly; rear, multi-camera smartphone occupies 79% in Q3 2019.
4. Upgrade of 48M pixel and above accelerates; High-pixel camera sensors are on tight supply.
Sigmaintell’s statistics indicates that the capacity of IT applications begins to show an upward trend from the second quarter of 2019 and the capacity of large-size LCD panel account for up to 15.2% of the total capacity of IT applications in Q3.
According to our data, among the shipping products of the global panel enterprises, we can find mainstream TV and mobile phones are mainstream. However, their revenue of the first half year this year falls obviously compared with the same period last year, especially, its application in TV decreases by over 30%.
According to statistical data of Sigmaintell’s research report on promotion market of standalone monitor during 2019 Chinese shopping festival ”11.11”, total online sales volume of standalone monitor reaches 538 thousand sets (JD’s own stores + Tmall ), increasing by 14% YOY.
In order to fold frequently, it is needed to make thickness reduction for the folding structure to reduce the strain among
films during folding.
The current cost of "Book shape" folding terminal material is around USD700-800, and foldable display module accounts for 30% of total cost.
According to the conservative forecast of Sigmaintell, it estimates that the global sales volume is around four million smart foldable terminals in 2020.
The statistics by Sigmaintell indicate that in Q3’ 2019 the LCD TV panel shipment worldwide is 71.76 million units, a 2.7 increase over the last quarter and decreasing by 4.1% YoY; the shipment area is 41.06 million square meters, a 6.8% QoQ and 2.4% YoY growth. It can be seen that the overall structure of TV panel in the third quarter undergoes great changes and TV brands stock large size panels as the primary products in promotions, especially the proportion of extra-large panels increases the most prominently.
The demand was sluggish; however, thanks to the low cost, the price declines of Open cell and module have reduced significantly and remained stabilized, respectively. It's expected that the average price of themodules would drop by USD 0.4 in September and continue to drop by another USD 0.4 in October. For Open cell, the average price would drop by USD 0.2 in September and October, respectively.
The Chinese brand began to launch the National Day and the Double Eleven stockingin the fourth quarter, and the demand has recovered; while the overseas brand stocking is nearing completion.
In terms of large size, supply and demand surplus continues, but due to the expected adjustment of supply side, coupled with cost pressure, it is expected that the 65" decline is expected to narrow to 2~3 dollars in September to October.
In terms of large size, the oversupply situation continues, but supported by cost pressure, the price decline of 65" is expected to narrow to 4 dollars in September.
21.5". The demand of China B2B market has improved gradually, and panel manufacturers were active in shipment; however, the demand from overseas brands still stayed sluggish. It’s precited that the average module price would drop by USD 0.4 in August and another USD 0.4 in September. For Open cell, the average price is expected to drop by USD 0.6 in August and USD 0.5 in September.
32", in August, it will maintain a decline of 2 US dollars, and the price decline in September may narrow.